Marketing on the web is fairly simple if you do it repeatedly. One of the main reasons people do fail in this area is because they do absolutely NOTHING.

When I talk to people or ask them what theyve been doing to get business, the response is usually the same. Ive been working on my web page. Another one is Well, Ive got a web page.

If you had a garage and no car, my first question would be: Why do you have a garage? Doesnt make since does it. Well, lets go back to the web page theory. Suppose you have a web page but you dont have anything to put in there worth selling.

Do you remember reading something like content is king? You cannot get excited about empty pages.

If you had a brand new car in the garage, youd more than likely take people inside that garage and brag till midnight about it. It would be automatic. Youd want the world to know whats in there.

Now it doesnt take a genius to figure out that marketing is kind of like bragging. Go ahead and toot your horn now. Tell everyone about your web page. Please take caution here though. If you toot to the wrong crowd, you could get toted out.

Ask yourself some questions before you go shouting in the clouds.

1. What is on your web page worth seeing?
2. Do you get impressed with it?
3. Do you think youd buy whats on that web page?
4. Are you competing against Walmart, Target or Sams?
5. Do you know who visited your web page?

Now, here is what most people get mad about. The gurus never reveal the exact secret to their success. They always hold back the good information just so that they can sell you something.

There is some truth to this as Ive witnessed it. Who says youve got to depend on a guru.

Lets go back to the car theory. You didnt have a guru to show you how to get people in your garage.

Here is one of the secrets that most gurus tell you. Youve missed it time and time again. Are you ready?

You must enjoy what you are doing.

Excitement is what wins. If youre not utterly excited with what you are doing, or what you are showing, then make that change before you tell someone about it.

Now Im sure your still wanting to know how to market. Its actually an action plan that youve failed to take.

1. Advertise
2. Advertise
3. Advertise

Pretty simple, right? It cannot get much simpler. Now must people want to know where to advertise. Yeah, I bet you know what Im about to say. Everywhere.

Now in reality, dont advertise everywhere. Do what is most beneficial to your website. If your web site is based on Fish, then advertise in:

1. Ezines that are based on hobbies.
2. Magazines that interest hunters.
3. Solo Ads for fishing, hunting and outdoor sports.
4. Tell your friends about the web page.
5. Make new friends on the internet and tell them.
6. Pay per click search engines targeted to your specific niche.

Now, I said not to advertise everywhere. Dont go out and make a nuisance of yourself. Most all the information youve bought so far is worth something. Im not here to tell you spamming is wrong. You should know this.

If you dont like receiving spam, then why would you do it?

My last piece of advice is about free for all advertising. Some people refer to these as FFAs. If your willing to give up your valuable time to get nothing in return, then do it. FFA sites benefit the person who sets them up, not the one who advertises on them. Of course this is my own opinion.

My experience with FFAs is getting more spam than I care to think about.

Its been said before and Ill repeat it one more time. To be successful, you need a great web site with a targeted niche. You need to market that web page like you love it.

a. Ezine Advertising
b. Pay-per Click Search Engines
c. Solo Email Ads (NOT Sp*am)
d. Classified Ads
e. Writing Articles & Reviews
f. Search engine optimization

If youve ever read a shampoo bottle, most of them say wash, rinse and repeat. Have you noticed that the instructions dont say to STOP. Thats how you market.

If you change the words to test and repeat, youll do fine. The only way anyone ever fails is when they STOP.