Like other companies who purchase leads, life insurance companies are taking full advantage of the Internet so that customers can go the company website and receive free quotes. As you do this, the agent behind the scenes is adding you to a list of life insurance leads to follow up on. Once you ask for a quote, your name is added to a list, and you will receive email containing the quote that you requested. In the next few days, you will probably also receive a phone call from the agent who is following up of the lead.

Life insurance agents make their business successful by following up on hundreds and hundreds of leads. They look far and wide for leads in order to generate new customer business and earn them a commission. They chase down leads hoping that a certain percentage pays off.

You can bet that when you receive the quote you requested it would be the lowest that the company has to offer to entice you. Agents also get life insurance leads from other clients and customers. A family or friend may tell another family member or friend about the low rate that they were quoted, and then the family member or friend calls or emails the agent generating new leads and potentially new business. The cycle repeats itself until the agent has built up a sizeable clientele.

There is also an easier way for life insurance agents to attain leads, and that is buy purchasing them from one of many online websites that office insurance leads as well as many other kinds of leads including health insurance, automobile insurance, etc. These leads are basically a generated list of names and addresses that the company feels could potentially generate business for the agent.