How does one go about marketing industry and regionally specific specialized environmental equipment? Well one savvy business student, Paula Chavis has developed a new innovation, which would recycle and reuse carwash wastewater and use it on the property for pressure washing, flushing toilets and even landscaping.

This system is to be marketed through industry publications, catalogs, Internet websites and of course also using a direct marketing approach is a smart indeed. Having been to every city in the country over 10,000 population in the United States, I can say that it took me 4-years, to visit it all. I believe 5-6 sales people could visit every car wash whether coin-op, roll over, flex or full service within 6 months in the Western States.

But I would add to that list TX, OK, KS, TN, AR, LA, ND, SD, NE, MT, WY, CO, GA, FL and also be ready for regional drought issues as populations increase and over tax the water supplies. So future sales would be great, plus you would learn more and be able to offer other services and new innovations you come up with in the future to your growing contact data base and sold customers lists. It is not easy to market specialized equipment to carwashes or any other industry for that matter and opportunity and victory in the market place goes to the bold, never the weak. Consider all this in 2006.