Question: I started an online talk radio show. I have the equipment set up and my guests lined up. But, how do I get listeners? I feel like Im talking to myself.

Signed, Talking to Myself

Dear Talking to Myself,
First of all, Congratulations! What a big step you took to start a show. Youve got the equipment ready, the interviews lined up and are ready to roll. Im assuming youve already spent money on equipment so you dont want to spend more on advertising. Whats a frugal online radio host to do?

Lucky for you, there are many ways to get traffic to your online radio show. One of my favorites is writing and sharing articles. If youre unfamiliar with this method of traffic generation, its actually quite simple. In fact, its working right now. Youre reading an article that Ive written and shared and you can see at the bottom of the article, my author bio, where I get to share a little bit about me.

If its working for me, it can work for you, too. All you need to do is to find some topics, write effective articles with an author bio that works, and submit it to everyone who wants it. And repeat, repeat, repeat.

Not only will you get traffic to your website, but youll get more people inquiring about being guests on your show. And, if you sell advertising on your radio show, youll get exposure to more potential advertisers as well. Article sharing is definitely a great way to get your name out into the cyber-world.

And, the best part is that every article you send out is working for you for years to come. One article wont likely get you a flood of traffic, but itll give you a ongoing drip. Fifteen articles will get you a trickle, and so on. So, get writing and get your message out there. Youve got nothing to lose and everything to gain.